Beer 101

The ultimate course for beer lovers who have taken their first steps down the craft beer rabbit hole and want to learn more about this fascinating world

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There has never been a better time to drink high quality beer.

Pubs and supermarkets are stocking a wider range of craft beers than ever before, and bottle shops are popping up all over the place.

If you are reading this, I'm guessing you consider yourself a fan who is passionate about sampling as many of these beautiful beers as possible...right?

Finding the best quality beers is 'your thing'. But even though you are spending upwards of hundreds of pounds a month, on boxes of bottles and crates of cans, how much do you really know about this hoppy hobby you love?

You're eager to learn more and take the next step on your beer journey...But where exactly do you start?

Sure, there are a bunch of forums on Facebook you can go to, but how can you trust that the person who's writing there is an expert?

And of course, there are some great YouTube channels and books, covering the brewing process and different beer styles, but they are hard to find amongst the hours of poor, boring content.


I know this because... I was in your position too! Thirsty for more information (and beers), over a decade ago when I first went down the rabbit hole.

It led me to seek out my first job in the beer world, at BrewDog, arguably the UK kings of craft beer.

And I got well and truly schooled through their program!

I continued to learn...

I took courses, I read up about beer and I listened to hundreds of brewers talk about their craft.

And a few years later, I setup my own beer shop, We Brought Beer in London, dedicated to celebrating beer in its many forms, and helping customers navigate the often confusing world of craft beer through education, events and tastings. It’s made us very much a destination venue, not just for those in the local area but from across London.

But recently I got to thinking about how can we share the knowledge from all the experts in our industry to a wider audience.

I decided we needed to bring our beer tastings and beer classes online!

So whether you want to start improving your home brew, start finding the 'next big thing' in the industry, learn how to properly taste beer or simply to share a few more interesting facts and recommendations the next time you are down the pub with your mates, we’re working on a course for you!

It’s with that in mind that I’m really excited to bring you our very first course...Beer 101: exploring and demystifying the fundamentals of beer.

Get started now!



THIS COURSE IS PERFECT FOR...

  • Anyone who knows there is so much more to beer than mass-produced bland lagers
  • Beer fans who have taken their first steps down the craft beer rabbit hole and want to learn more about this fascinating world.
  • Beer lovers who want to understand what’s in the beer they drink and how it is made.
  • Curious drinkers who want to take their beer drinking beyond just lagers and pale ales.
  • Foodies who want to know which beers to pair with which foods.

WHAT YOU'LL LEARN...

🍺 What ingredients are used to make tasty beer.

🍺 How beer gets its colour.

🍺 What the role of hops are.

🍺 How different ingredients affect the flavour of beer.

🍺 The meaning of various abbreviations such as ABV, IBU and IPA.

🍺 How beer is made, otherwise known as the brewing process.

🍺 All you need to know about the 6 main beer styles.

🍺 The difference between a pale ale and an India Pale Ale.

🍺 What makes beer go sour.

🍺 How to taste beer, what to look for, what to smell, what to taste.

🍺 How to pair great beers with tasty food.

🍺 Why IPA is great with curry - as long as you like your curry hot!

 
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WHAT'S INCLUDED?

🍻The Fundamentals

Get to grips with the basics of beer that every wannabe craft beer geek NEEDS to know.

🍻The Process

Learn about the ingredients, the brewing process and what results in the taste and appearance of the finished product.

🍻The Styles

An introduction to the different styles of beer and some recommendations for what beers you'll love from each style.

🍻Tasting Like a Pro

Learn the secrets of how to properly taste your beers ready to host your own tasting nights.

🍻Pairing Beers with Food

Understand what flavours naturally pair together and make your next dinner party or takeway much more interesting.

⭐️Exclusive Community

Get exclusive access to our private Facebook group. Ask questions, get recommendations & get access to exclusive content.

⭐️Monthly Bonus Content

Exclusive access to monthly online events, such as expert Q & A’s, virtual Meet the Brewer tastings and many more.

Your Instructor


James Hickson
James Hickson

James Hickson is the owner of We Brought Beer, a multi-award winning bottle shop in London. He has over a decade of experience working in the beer industry, having previously worked at BrewDog during their early years. From first discovering great beer 15 years ago whilst at university, James’ beer knowledge has been growing ever since, through formal courses, helping out in breweries, and running numerous beer events including large and small format beer schools. Over the past 15 years he has also tasted literally 1000s of beers across all styles. James’ passion for craft beer led to him setting up his own bottle shop in 2014 with a mission to celebrate beer and enhance how his customers experience the beer in their glass, through education, events and tasting. He is now committed to taking this beer education mission further by launching a series of online beer courses.


Course Curriculum


  Introduction to Beer 101
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  WHAT IS BEER?
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  HOW BEER IS MADE
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Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.
How is the course delivered?
This course is delivered completely online, via our own mini-site on the Teachable platform. When you login you will see the course ‘modules’ and ‘lectures’ set out clearly for you to follow along. The material is a mix of slides, videos, notes and quizzes.
What prior knowledge do I need to take the course?
None. All you need is an interest in beer and a desire to want to learn more about this amazing beverage. Our Beer 101 course is aimed at those with no knowledge of beer, although it will also appeal if you already know some of the fundamentals.
How much does the course cost?
The cost of the course is £78 and you can opt in to add the beers for tasting for an additional £21.60 (delivered).
Do I need to buy beers to do the course?
You don’t necessarily need to buy or drink any beers to take this course, but in general we find that tasting examples of the particular beer style you are learning about does help. This course covers what we think are the 6 core beer styles that every beer lover should know about and we have a pack of carefully chosen beers to go along with this section of the course which can be added on for an additional £21.60 (incl. delivery).
Do you do any other courses?
Beer 101 is our first course to launch but we are busy working away on a suite of other courses covering a range of topics to intrigue beer lovers.

Get started now!